How to keep your perfume longer? Keep the bottle away from daylight, and store it in a dry and cool place. Therefore, not on ...

However, according to a revelation attributed to Coco Chanel, this might not be the best way to make your perfume last all day. Coco Chanel's timeless advice has resurfaced on TikTok through image ...

Some even claim this trick helped the once lacklustre sprays "last all day ... together to spread our perfume. This could actually "alter the scent" and "make it fade faster".

In the summer, heat amplifies scent, making even a ... molecules and your perfume doesn't stand a chance. The result? A mashup of scents you never signed up for. Last week, my six-year-old ...

Here, Jo Malone London's fragrance director, Celine Roux, gives us the ultimate guide to making your perfume last longer. You’re now subscribed to all our newsletters. You can manage your ...