The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

While kids like Hot Wheels because they look good and go fast, collectors are buying back their childhoods by investing in ...

The brand of scale model cars introduced by Mattel in 1968 is still a popular toy among children and now a collectible among ...

One of the most popular collectibles ever, Hot Wheels are great for playing with, or to buying it as an investment. Here are ...

What do Rubik's Cube, Slinky and the Big Wheel have in common? They're all Toy Hall of Famers and part of a tide of nostalgic toys still making waves.

The winner of the 2024 Polestar Design Contest held with Hot Wheels is the Polestar TRX, toy to reach stores in the summer of ...

Hot Wheels has announced a new line of toys that celebrate the history of Big Foot and monster trucks, set to hit retailer ...

As a boy, Bruce Pascal revelled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the ...

But the company can hold that line, in part, because of volume: Mattel makes - and sells - 22.5 Hot Wheels toys per second, Stanichi said. That’s about 709 million cars a year.

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...

Though Pascal’s 8,000-car fleet is singular, he is part of a growing contingent of enthusiasts fueling Hot Wheels dominance - it’s the best-selling toy in the world, according to market ...