"Trade dress" is the concept that underlies labeling and packaging issues for the pharmaceutical industry. Trade dress refers to how the drug package actually looks. The imperatives of trade dress ...

We unpack the facts and help you see through the packaging, labelling and advertising tricks. At CHOICE, we often find that what's actually in the box doesn't match up to what's on the box, on the ...

In this edition of the Spotlight, Easyfairs tells us how Packaging Innovations & Empack 2025 will unite the 'brightest minds ...

A marketed drug has three names: a chemical name, a generic name, and a brand name. A chemical name is given when a new chemical entity (NCE) is developed. The chemical name is a scientific name ...