Optimize efficiency with demand forecasting Kraft Heinz formed a multi-year partnership with Google Cloud to use AI for deeper consumer insights and improved product development. Using Google’s ...

"This year is going to be about driving content, providing thought leadership ... we have a lot of great stories we want to ...

KANSAS CITY — Artificial Intelligence (AI) is playing an increasingly important role in product development, with ...

While Kraft Heinz has seen significant efficiencies from in-housing creative production, it anticipates that using AI at scale will further help save on creative execution and free up creative talent ...

I’m not going to sugarcoat it: 2025 will be a reckoning. The gap between those who see AI as a creative multiplier and those ...

To generate maximum brand intent among Formula 1 enthusiasts in the UAE by creatively reaching them in real-time when they were watching the Formula 1 race, triggering peak brand interest which could ...

The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, ...

"This year is going to be about driving content, providing thought leadership ... we have a lot of great stories we want to ...