Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish ...
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‘Adults buying kids' toys to escape global turmoil’
But sales to so-called kidults have grown, with one in five toys and games now bought by over ... as retailers concentrate on Black Friday and encouraging people into physical stores as well ...