Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

Whatever 2025 may hold, it is likely to be another year of innovation and growth for the advertising industry.

Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...

The Information Commissioner's Office has called Google out for backtracking on their earlier stance against the so-called ...

Given the potential to unlock rich insights into customer behaviour and underpin location-based strategies, postcodes should ...

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.