The most recent SAS Customer Advisory Board meeting highlighted data deprecation—specifically, the end of support for third-party cookies in Google's Chrome browser—as a major issue for marketers.

The company even tested a feature to block third-party cookies in Google Chrome at the start of 2024. It’s not that Google is intentionally delaying the deprecation of cookies in Google Chrome .

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

In January 2024, Google began rolling out a new feature called Tracking Protection, which restricts third-party cookies by default for 1% of Chrome users globally. This move was perceived as the ...

Google's delayed deadline gives all of us more time to explore our part in that. Although the march toward the deprecation of the third-party cookie has felt long and has been fraught with twists and ...

Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

If you thought 2024 was a wild ride for digital advertising, then buckle up because there will be no letup in 2025.

Google has delayed its plan to block third-party cookies from its Chrome internet browser. Cookies track users' internet activity and allow digital publishers to target advertising. They are ...

Google has delayed its plan to block third-party cookies from its Chrome internet browser. Cookies track users' internet activity and allow digital publishers to target advertising. They are already ...

In the UK, Google accounts for more than 90% of all general search queries, and more than 200,000 UK advertisers use Google’s search advertising, according to the CMA. Worldwide, Google's at 89.74%, ...

With the deprecation of third-party cookies looming ... working with cloud providers like Snowflake, Google, and AWS – but I’d go as far as to say we’re reinventing data and identity.

It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any ...