Your GTM strategy starts with your product. The most efficient customer acquisition comes from users who love your product so much they share it with others. That’s a viral coefficient—the rate at ...

As businesses prepare for 2025, go-to-market (GTM ... In keeping with renewed thinking on business strategy, many B2B ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

The data analytics software developer is shifting its go-to-market strategy to a more partner ... shifts to a more partner-led go-to-market model. The move comes as Alteryx is selling more of ...

“We’re always assessing our business ... said the new go-to-market model “opens the floodgates” for Dell direct sales reps to work with partners. “With this new strategy around partner ...

The company recently debuted its proprietary AI model called GTM-1 Omni, a groundbreaking technology designed to optimize go-to-market strategies using machine learning. “We’ve created what we ...

were not included in the data that was compiled in the model. That always bothered me, and I am still convinced it led to inaccuracies related to attribution, ROAS, and predictive business ROI on ...