Your GTM strategy starts with your product. The most efficient customer acquisition comes from users who love your product so much they share it with others. That’s a viral coefficient—the rate at ...

As businesses prepare for 2025, go-to-market (GTM ... In keeping with renewed thinking on business strategy, many B2B ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

The data analytics software developer is shifting its go-to-market strategy to a more partner ... shifts to a more partner-led go-to-market model. The move comes as Alteryx is selling more of ...

“We’re always assessing our business ... said the new go-to-market model “opens the floodgates” for Dell direct sales reps to work with partners. “With this new strategy around partner ...

BigCommerce Holdings (BIGC – Research Report), the Technology sector company, was revisited by a Wall Street analyst today. Analyst Scott Berg ...

The company recently debuted its proprietary AI model called GTM-1 Omni, a groundbreaking technology designed to optimize go-to-market strategies using machine learning. “We’ve created what we ...

were not included in the data that was compiled in the model. That always bothered me, and I am still convinced it led to inaccuracies related to attribution, ROAS, and predictive business ROI on ...