The news: The protein-ification epidemic has finally come for one of America’s most beloved breakfast options: Cheerios. Big ...

(Reuters) -General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramped up investments ...

General Mills slashed its annual profit forecast on Wednesday as the Cheerios maker ramped up investments in promotions to ...

MINNEAPOLIS – General Mills has added a new cereal to its lineup: Cheerios Protein. The new offering joins Wheaties Protein as a protein-fortified breakfast option as 71% of consumers are trying ...

According to the company, Cheerios Protein ... the vice president and business unit director of morning foods at General Mills, shared in a statement. “As protein continues to be an important ...

Honey Nut Cheerios remained the bestselling cereal in the U.S. over the past year. (Brooks Johnson/The Minnesota Star Tribune) ...

Over the next month and into the new year, you'll have nine new cereals to anticipate from General Mills, including new versions of Cheerios and Chex. General Mills, the brand behind cult-favorite ...

General Mills is launching Cheerios Protein, with each serving containing 8 grams of the nutrient. The cereal is available in two flavors, Cinnamon and Strawberry. The cereal giant said the ...

The launch of Cheerios Protein follows this year’s additions of other products from General Mills, including fan favorite pantry staples featuring protein, like Wheaties Protein, Annie’s Super ...

In many categories, General Mills has not only the top brand but also several leading brands that together create a dominant companywide share. For example, top brand Cheerios holds about 11% of ...

Kristoffer Inton is director of equity research, basic materials for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers gold, aggregates and cement, and ...