Stereotypes it cited included viewing girls as less talented at maths and technology subjects, and being less equipped for complex work. This perception of computing as a male domain created a ...

"CIOs are fabulous leaders, they speak well, they are good business leaders - so I don't know why there is still a stereotype of a geek in the business, that stereotype has to be broken," Iyer says.

the geek's close cousin, the nerd, still suffers from a negative stereotype in popular culture. Kendall holds a familiar tool of the nerd: a slide rule. Disclaimer: AAAS and EurekAlert!