In 1969, Hartmut Esslinger founded the global design and strategy firm now known as frog, and in so doing rebuffed the dominant (and sterile) design mantra of the day that form follows function.

The Art and Science of LifeWear: New Form Follows Function is an immersive experiential event designed by Pentagram. The exhibition starts with an animation telling the story of UNIQLO ...

Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience Form follows function right? As a designer schooled in modernist principles this phrase has been ...