FOMO is also a term used as a marketing tool to encourage consumers to jump on products or opportunities. Inside the FOMO study Rivkin's team performed seven experiments across thousands of ...
LA has released a new guide highlighting several ways brands can use the fear of missing out, or "FOMO," to their advantage.
In today’s hyper-connected world, the 'fear of missing out'—popularly known as Fomo—has become a cultural buzzword. Coined in 2004 to describe consumer behaviour, the term now encompasses a ...
Spotify Wrapped is a moment that triggers “FOMO” – or fear of missing out – among non-users of the audio app, according to UK marketing lead Lucy Edwards. This year marks 10 years of ‘Wrapped’, which ...
Rifkin, an assistant professor of marketing at SC Johnson College of Business at Cornell University, told PsyPost, “I was surprised to see that people can feel a good bit of FOMO for missed ...