Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...

The new distribution system is based on telemarketing and as an idea it was opposed by many of the Korean staff of Brown and Williamson (who regarded it as contrary to Korean culture where ...

GCPL shares nosedived by over 9 per cent to Rs 1,118, marking the steepest decline in the FMCG pack. The company attributed the margin pressure to soaring palm oil and derivative prices, which surged ...