For example, defining as profitable a segment that actually ... starting out or you're running a small business, you should conduct tests prior to finalizing your segments. Your tests could include ...

They are the foundation on which every business is based ... and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for ...

An example of a customer need might be a segment of the market requiring low-cost food and drink. A business may set up aiming to meet this need. Increase sales and profits By targeting specific ...