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Fonts in famous logos: 10 examples where typefaces define a brand identity
Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual ... but its refined, elegant feel is ...
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"Let the typography speak for the brand!" Viviana Caponnetto's tips on designing with fonts
The result was a sleek and friendly visual identity - perfect to attract the brand’s target audience ... I wanted a bold-ish font that would seem elegant but with a warm and approachable ...