And no matter what you do, your customers’ perception is their reality. In other words, it’s not what you think. It’s what they think. Here’s what concerns me with these findings.

How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are ...

Separately, Bank of America pointed to recent surveys that indicated Target (TGT) is showing strength again with customer perception, as evidenced by a sizable rebound in net purchase ...

One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% of somewhat agree with that ...

to gauge customer feelings and perception, and then suggest ways to improve the overall customer experience. With the help of AI, these companies can look at that customer feedback and combine ...

Mecca was one of five brands to maintain a top 10 placement consistently since 2021, alongside Bendigo Bank, Bunnings, ...

“While the retail sectors in KSA and the UAE are at different stages of retail evolution, both need to be cognizant of the ...

The other principles are that the KYC information collected is to be consistent with risk perception and other information to be collected only with consent of the customer and the KYC related ...

A good after-sales experience reinforces the customer’s perception of the brand as reliable, trustworthy, and ...

More than half of Texas retail electric provider customers have indicated they plan to shop for a new REP in the next year. Savings is the key motivator, overriding all other shopping triggers. These ...