Opinions expressed by Forbes Contributors are their own. Shep Hyken is a customer service/CX expert, author & keynote speaker. It’s not uncommon to hear leaders say, “We must put the customer ...

Customer-centricity can be a good way to differentiate... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

Veeva’s vice president of commercial strategy discusses how streamlining their processes with a single goal in mind can ...

Patient centricity is now recognized as one of the ... This shift underlines the best role of pharma companies not only as producers of medicines and goods as service providers but also as ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing ... including taking best practices from other industries and really accelerating, globalising ...

The insurance landscape is shifting from efficiency-driven models to customer-centric approaches. By investing in digital tools, collaborative ecosystems, and transparent practices, insurers can ...