Consumer goods firm PZ Cussons was founded 130 years ago as Patterson Zuchonis by two Georges – Patterson (a Scot) and Zochonis (a Greek) – to trade commodities between the UK and West Africa.

Using the 2 Stage Free Cash Flow to Equity, PZ Cussons fair value estimate is UK£1.75 Current share price of UK£0.89 suggests PZ Cussons is potentially 49% undervalued Analyst price target for ...