Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Today, marketing is an endless, multidirectional conversation among brands, consumers, and influencers, with the latter two in charge of shaping culture. In an increasingly saturated space, the most ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The ...

Terrance Pratt is the CEO of Culture Loupe, a creative marketing company headquartered in Chicago. Culture Loupe leverages an ...

James Dempsey breaks down the misconception that culture can’t be measured, and gives tips for how companies can implement a clear culture strategy. In 2014, six years after the global financial ...

Culture Genesis, the largest digital video network for underrepresented creators and publishers, today announced a strategic ...