The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of ...

Conducting a Touch-Point Assessment Managing your customer ... or radically shifts its culture to become more customer-centric, should consider customer touch-point analysis and management as a tool ...

or changes in customer preferences. These are external factors that could negatively impact your business. The post SWOT ...