What type of content do they store on their hard drives? Each session was moderated by a business professor, and the students didn't know which company was conducting the focus group, so answers were ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

This research brief describes focus groups and the settings in which they are used, their use in program development and evaluation, and some considerations for conducting effective focus group ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...