Legendary advertising writer Rosser Reeves created the "It Cleans Your Breath While It Cleans Your Teeth" campaign for Colgate, a product of the Colgate-Palmolive Company, in the early 1950s. Reeves, ...

Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and ...

The best toothpastes for adults have fluoride, according to dentists. Shop toothpaste with the ADA Seal of Acceptance from ...

While all toothpastes clean teeth, you might also need to address ... round up options made with fluoride from brands like Crest, Colgate and Sensodyne. Many of the toothpastes we recommend ...

Safety claims toothpaste and mouthwash manufacturers make about their fluoride-containing products for young children violate ...

Six class action complaints accuse major dental product makers of deceptively marketing products containing fluoride to young children ...

It is the latest Colgate-Palmolive advert to be banned by the ASA. In 2014 the company had a commercial banned for suggesting one of its toothbrushes used "sonic waves" to clean teeth, which the ...

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.