Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc. The Colgate 360 Advanced Whitening Soft is part of the Toothbrushes ...

As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue scrapers. Teeth-whitening treatments are relatively new to my own ...

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... company's consumer research about tooth whitening trends in certain geographies, for ...