Clearwater Beach is typically packed most of the time, but on Tuesday, only a few people walked along the sand.

Clearwater Beach's shoreline boasts white sand, turquoise water and proximity to downtown's hotels, restaurants and attractions, making it one of the area's most popular beaches to visit.

Tourism leaders are looking to market Pinellas County and its beaches to new audiences domestically and internationally in 2025, especially as winter visitors seek out sunny destinations.