Since products aren’t in consumers’ common line of sight, B2B marketing has its own distinct characteristics. I talked to Carrie Palin, CMO of Cisco—one of the larger B2B companies—about ...

The new Cisco Marketing Velocity program brings together the company’s existing resources and brand-new services to help its channel partners digitize and evolve their marketing efforts.

When Amanda Jobbins took over as Cisco's vice president of global partner marketing last summer, step one was to ensure Cisco solution providers that the vendor's highly acclaimed partner ...

CMO Carrie Palin talks about why you should put your company’s soul into its messages, and how to use corporate personality to keep a legacy brand young.

Two years in to a program of transformation, Cisco still has a way to go until its “marketing is always on, always optimizing.” Old habits, even in Silicon Valley, are often hard to break. And Cisco, ...

Cisco launched a mobile search engine marketing (SEM) campaign to complement its natural (or ‘organic’) search traffic from mobile platforms. The campaign targeted an audience made up of IT and ...

Updates to Cisco’s Splunk Observability portfolio include new features as well as tie-ins to Splunk AppDynamics to help IT ...

We recently published a list of 10 Trending AI Stocks on Latest Analyst Ratings and News. In this article, we are going to ...

“Pass The Ball was a brand campaign created by DNX that gave Cisco WebEx a global personality. It was a great foundation for all of our marketing especially as we spoke to business consumers and moved ...

Communications hardware vendor Cisco has unveiled new smart Wi-Fi 7 self-configuring AI-native access points and unified ...

The bulk of the spending increases are to fund innovation, drive sales, and sustain growth, which are positives for long-term ...