Ralph Gilles, Chrysler's head designer ... the minivan's inherent dorkiness with a line of commercials called "Swagger Wagon," in which a mom and dad love their minivan with unbridled passion.

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with ...