Case studies are like condensed action films—full of characters ... They had heard certain ones, like writing whitepapers, were better than others at capturing prospects' attention. "Some initiatives ...

I’ll outline seven of the most critical content writing trends next year and discuss ... or transcripts can highlight new data points, case studies, or actionable frameworks.

“Content marketers must truly understand ... Lloyd-Martin also stresses the importance of writing case studies and asking for testimonials early in a career. “Keep asking,” she urges.