Cadbury launches 12 new split chocolate bars — and fans think they’re ‘genius’
Cadbury fans, if you go down to the shops today, you might notice that Dairy Milk bars are looking a little bit different.
Cadbury’s New Sharing Bars Celebrate Everyday Acts of Generosity
We all know those unsung heroes in our lives—those who plan the trips, remember birthdays or always make the grocery runs.
The Mirror2d
New Cadbury Dairy Milk bars feature hilarious scenarios to decide chocolate portions
Cadbury has unveiled a quirky new line of Dairy Milk chocolate bars that aims to solve the age-old squabble over who gets what share. Far from your standard chocolate, these new bars are designed ...
Warc2y
Cadbury Dairy Milk Silk: Wooing the next generation of chocolate lovers
Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...
The Drum4d
Cadbury bars riff off of ‘Made to Share’ idea in limited-edition campaign
Cadbury and its agency of record VCCP have brought forward its latest campaign after images of the new limited edition Dairy Milk bars in store ... took notes’. The chocolate is designed to ...
Warc2y
Cadbury Dairy Milk Silk: Hidden message mixed tapes
While various other product categories beyond chocolates were competing for the same mind-space; Cadbury Dairy Milk Silk was thinking of an innovative way to retain the identity they built on romance ...