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6 of the Most Valuable Happy Meal Toys From McDonald’s
the now-defunct Burger Chef, used toys to draw in families. “We were losing our endorsement of the kids,” Bob Bernstein, an ...
Business Insider India6y
This defunct burger chain invented much of what you love about fast food
McDonald's is well known for its Happy Meal, but it wasn't the first to serve a bundled kids' meal. In the 1960s and early 1970s, McDonald's had a major competitor: Burger Chef, a hamburger chain ...