Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

This journey is also known as a sales funnel because it typically starts with many potential buyers and ends with only a few who actually make a purchase. It’s crucial that you manage your sales ...

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

In fact, recent Nielsen research shows that it’s only by combining these lower-funnel activities with longer-term brand building – upper-funnel activity – that companies can see sustained successes ...

From funnel to flywheel, a new CDJ is taking shape ... At the same time, these touchpoints should work to collect data and help you build out fuller customer profiles. High-quality, first-party data ...

At the top of the funnel is brand-building, which may comprise emotional elicitation and non-price, quality claims. At the bottom is direct response stimulus, which is often price related. There is a ...