Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

But there’s more to it than is visible on the surface; we’ve also done a lot of work on our brand proposition – the ideas at the heart of how we describe ourselves as an organisation. The updated ...

We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

“Because we have this three-pronged business, we wanted to sharpen our brand story and make sure it was clear what all we do,” she says. Pamela Brown FormanElizabeth Joy Sanders ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for brands. For example, Hotels.com showcased how fast its mobile Web ...

N Brown Group has appointed Dene Jones, former customer director at Very, as CEO of retail, succeeding Sarah Welsh, who is ...