Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

“Because we have this three-pronged business, we wanted to sharpen our brand story and make sure it was clear what all we do,” she says. Pamela Brown FormanElizabeth Joy Sanders ...

We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

N Brown Group has appointed Dene Jones, former customer director at Very, as CEO of retail, succeeding Sarah Welsh, who is ...

Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for brands. For example, Hotels.com showcased how fast its mobile Web ...