When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience. Our audiences usually first meet UB digitally, way before they ever experience it in person.

Supporting graphics may include pairings of colors from the brand palette (as long as they do not dominate blue and white as the primary brand colors), icons, geometric designs, patterns or shapes.

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

A Direct-to-Consumer 'House of Brands': Designing Tomorrow's Consumer Landscape. Palette Brands (formerly White.Inc). We are a house of digitally native brands (DNBs), headquartered in Bangalore ...