With roots dating back to the 1940s, Beta is an Italian motorcycle manufacturer known for specializing in off-road motorcycles. The company has recently expanded to include a range of enduro bikes.

Here is the press release from Beta Motorcycles USA: ...

Beta Motorcycles is an Italian manufacturer founded in Florence, Italy, in 1904. At first, they were called Societa Giuseppe Bianchi and were building bicycles. Later on the name was changed into ...