It's the Nikon 50mm f/1.8 prime lens. It retails now at $100-$200, but when I purchased it, it was $99.00. It was the best advice I received when I first started getting serious about my photography.
Then there were two new Laowa Nanomorph 28-55mm and 50-100mm, claiming to be the world’s first "affordable anamorphic zooms", ...