Financial indicators, while critical, only provide a historical view and often fail to capture the complexity of ...

For example, banks often contact customers ... Here are the seven main elements: Balanced scorecards allow companies to measure their intellectual capital along with their financial data to ...

Example: A bank had articulated ... a concept we called the balanced scorecard. The balanced scorecard supplemented traditional financial measures with criteria that measured performance from ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...