In recent years, digital marketing has revolutionized various industries, and the automotive sector is no exception. The way ...

The auto marketing world is a murky mess. On one end, Ford CEO Jim Farley seems to be leading the industry away from traditional marketing, recently saying the company would shift ad budgets to new ...

Most automakers saw gains in new vehicle sales in the U.S. in 2024 compared with the year prior as more inventory and higher incentives led to a surge of sales in the final months of the year.

The editorial teams at Automotive News and our Crain Communications sibling publication Ad Age have put our heads together for the inaugural Global Automotive Marketing Awards — the GAMAs.

Mr. Jennings is responsible for providing leadership concerning the growth and operations of the division’s Automotive data, content, OEM software and marketing automation offerings. Prior to the J.D.

As the automotive industry faces a rapidly changing landscape in 2025, Team Velocity invites industry leaders, innovators, and decision-makers to its highly anticipated Automotive Leadership ...

Data-Driven Insights for Auto Campaigns Explore how the auto industry ... His innovative approach to integrated marketing combines branded content, display advertising, and commerce driven media ...

On today’s Marketing Matters, Colin Carrasquillo shares how dealerships can foster stronger relationships with their vendor partners ...

NASHVILLE — Nissan sales and marketing boss Vinay Shahani said he has a plan to execute perhaps one of the automotive industry's most challenging brand makeovers. Nissan's U.S. market share fell ...