“Duluth Trading Co seems to be the new Carhartt,” said another. A third wrote, “All my crew is wearing Dakota now. Half the price.” Others mentioned Wrangler, Dickies, Ariat, and Tough Duc ...

Two, trucker coats and waxed jackets from brands like Carhartt and Huckberry have seen a popularity surge over the last couple of years, and this Ariat version fits that vibe. Case and point made.