Modern Line and Customization In 1995, the American Girl brand expanded beyond historical characters to include contemporary ...

Activist investor Barington Capital is pushing Mattel to consider selling off its American Girl and Fisher-Price brands, citing underperformance within the divisions. Mattel shares trade at the ...

American Girl Doll fanatics have called out the company for a shocking mistake they made while trying to honor a Swedish tradition. The iconic toy company shared a video of their Kirsten Larson ...

Barbie is more than just a doll. The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her ...