Whether you’re practicing Dry January, Damp January or just want to know what the fuss is about non-alcoholic spirits, today is a good day to dive in. According to the drinks data service IWSR, the no-alcohol category is expected to deliver incremental growth of $4 billion in the next three years.

Millennials and Generation Z were more inclined to participate in Dry January this time last year, according to Statista. Among those aged 21 to 24, 75% indicated they were at least somewhat likely to join, compared to just 31% of individuals aged 55 and older.