data deprecation is an opportunity to investigate emerging technologies that can help close the gap. Third-party cookies, although they have some value, contribute to a certain passivity in marketing ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

Statista trend report on the state of digital advertising without third-party cookies In early ... a cookieless future look like? What impact will cookie deprecation have on the various players ...

Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 ...

With the deprecation of third-party cookies looming ... have advancements in marketing cloud technologies, specifically native cloud applications for data and identity, impacted marketers ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies ... The AI Overview feature's ...

Truong: Marketers are finding themselves in an increasingly challenging position given cookie deprecation and decreasing marketing ... owned-media channel that collects first-party data, builds ...

Google has delayed its plan to block third-party cookies from its Chrome internet browser. Cookies track users' internet activity and allow digital publishers to target advertising. They are ...