Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

In the first episode of CREP CHAT, we dive into two of Adidas’ most iconic sneakers: the Yeezy 350 V2 and the Ultraboost.

When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans ...

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Despite that, Ye is upset. In a lengthy post shared on Instagram last night (January 7), West accused Adidas of attempting to bury his Yeezy brand in online search results, writing, “When you ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

Adidas has ended its "fight" with Kanye West over antisemitic comments he made in 2022, which scuppered the sports brand and US rapper's "Yeezy" collaboration. Adidas discontinued the collection ...

In a pointed message, Ye accused Adidas of prioritizing its website over Yeezy.com in search results and freezing his accounts during their partnership. "When you google Yeezy.com the adidas site ...