As streaming giants like Apple, Amazon and Netflix venture into live sports, the ad tech landscape must adapt to new complexities. Digital native streamers don’t have a legacy of selling linear ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

They're called LUMAscapes because they chart out the ad tech landscape. Kawaja himself is quite a character, as this photo of him in a racing suit shows. Native advertising is tough to exactly ...

The company’s foundational training program, DT University, immerses employees in the mobile ad tech landscape. Employees can play their part in breaking down barriers by engaging in DEI discussions, ...

In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is ...

A recent ad tech report from Epom suggests that the medium rectangle ... However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations ...