The benefits of closed-loop measurement extend beyond replacing third-party cookies. Connecting the dots of a customer's journey among different touchpoints and channels enables a much more holistic ...

The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still ...

The most recent SAS Customer Advisory Board meeting highlighted data deprecation—specifically, the end of support for third-party cookies in Google's Chrome browser—as a major issue for marketers.

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...