Alloa First is a business-led initiative where businesses work together with the sole objective of collectively investing in the town centre with the aim of creating a brighter future for the business environment. Our Board of Directors are made up of local business owners, managers and people with a vested interest in the town centre, they bring an invaluable wealth of knowledge and experience. The crucial benefit of Alloa First is that the goals and actions are set by the business community and the investment is spent locally.