103.7 The River is a fun adult rock'n roll listening experience. More people tune into 103.7 The River every week than any other station in Northern Nevada. The on air personalities have fun every day! The River features the greatest hits of the 70s and 80s and the absolute monster hits from the 60s: Bands like Fleetwood Mac, Eagles, Journey, Billy Joel, Styx, Loverboy, The Beatles, Rolling Stones, Santana, Peter Frampton, The Police, Tom Petty, Blondie, Doobie Brothers and more!